Established in 2009, JEMS Character Academy's vision is to see children as Junior Excellent Members of Society (JEMS) through partnering with parents in building character and helping children discover their true potential.
As Martin Luther King Jr. said, "intelligence plus character - that is the goal of true education". It is with this belief that character is foundational to the development of children in their learning, well-being and success.
The JEMS '5 Cs of Character' is a new framework for programmes and assessments. The 5 elements come together for a holistic outlook on character development.
The bright and dynamic environment in the new Wong Chuk Hang campus makes it fun to love learning. We provide a nurturing and accepting environment, which gives children the freedom to explore and express their creativity and opinions. Classrooms are creatively set up and accommodate for the dynamic ways of teaching, a common area consists of a children's library with over 1000 books and a play area with toys and games.
Meet Our Team
Founder & Principal
Christine Ma-Lau is the Founder and Principal of JEMS Character Academy, a leading educational institution that provides Character Education to children up to the age of twelve. She created the school out of her passion for educating young people in character and values, believing that, as Martin Luther King Jr. said, “Intelligence plus character – that is the goal of true education”. She is also the Founder and Chairperson of Character Education Foundation, the organisation that leads the annual citywide Character Day campaign that invites schools, organisations and companies to take part in celebrating and developing character strengths. Christine is an Adjunct Professor at The Education University of Hong Kong and is also an Advisor to the Centre for Religious and Spiritual Education at the institution. Christine holds a Master’s Degree in Education from the University of Pennsylvania with a concentration on child development and a Bachelor’s Degree in Economics and Philosophy from the London School of Economics.