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Heart & Mission

Established in 2009, JEMS Character Academy's vision is to see children as Junior Excellent Members of Society (JEMS) through partnering with parents in building character and helping children discover their true potential

As Martin Luther King Jr. said, "intelligence plus character - that is the goal of true education". It is with this belief that character is foundational to the development of children in their learning, well-being and success

A unique three-part curriculum is adopted at JEMS that covers three key learning areas which are taught progressively starting with the child’s IDENTITY, onto close RELATIONSHIPS, and then the COMMUNITY.




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The understanding of one's uniqueness through nurturing personal character traits, such as perseverance and responsibility.

Identity Development

Relationship Building

The care for interpersonal relationships through strengthening character focuses, such as teamwork, friendships, and respect. 

Community Service

The practice of giving to the community through applying character traits, such as empathy and compassion.

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With over 2000 square feet of space, students can freely enjoy the facilities at JEMS. The bright and dynamic environment makes it fun to love learning. We provide a nurturing and accepting environment, which gives children the freedom to explore and express their creativity and opinions.
Meet Our Team

Christine Ma-Lau

Founder & Principal


Christine Ma-Lau is the Founder and Principal of JEMS Character Academy, a leading educational institution that provides Character Education to children up to the age of twelve. She created the school out of her passion for educating young people in character and values, believing that, as Martin Luther King Jr. said, “Intelligence plus character – that is the goal of true education”. She is also the Founder and Chairperson of Character Education Foundation, the organisation that leads the annual citywide Character Day campaign that invites schools, organisations and companies to take part in celebrating and developing character strengths. Christine is an Adjunct Professor at The Education University of Hong Kong and is also an Advisor to the Centre for Religious and Spiritual Education at the institution. Christine holds a Master’s Degree in Education from the University of Pennsylvania with a concentration on child development and a Bachelor’s Degree in Economics and Philosophy from the London School of Economics. 


Allison looks forward to her JEMS class every week and often can't wait to share with us what she's learnt in class. One of my favourite recent memories is her running up to me and asking "Do you know how much I love you?" then exclaiming "this much!" while pulling out a banner she made in class. 

Stella, Mother of Allison

The biggest takeaway this year for Ethan is perseverance and to 'keep trying' no matter how difficult a task appears to be. We have seen this in his weekly swimming classes, when he finds the lesson difficult, he is still willing to keep going. 

Jenny, Mother of Ethan

Clement joined the whole JEMS journey since kindergarten and throughout, we have been impressed by the dedication, positive energy of all the teachers. Over the last 8 years, Clement has gained and learned so much especially the core values of life. 

Cindy, Mother of Clement

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